LIVE THE MOMENT, DOMINATE THE RIDE No matter what you crave—the full-tilt sprint for the line, epic weekend miles with the crew, barrier-hopping in the wet, or quality track time—the right bike for your ride is waiting for you. Built for any road you put them on, just find a bike, open the throttle on your legs and ride.


We hold this truth to be self-evident: the intense desire to compete burns hot in us all. From tour-seasoned Pro to local crit hero, from screaming track monster to the guy pinning on his first ever race number, you need a bike that gives you the confidence to mercilessly burn the other guy’s matches. The race-proven Venge and Tarmac, plus the speed-hungry Allez—tools designed to bring the pain.


Seconds matter. When you’re storming through that Time Trial, when you’re in the breakaway, or when you’re riding into that screaming headwind, seconds really matter. When the world pushes you back, aerodynamically slippery-in-the-wind bikes like the Venge and the Shiv TT reduce drag to get free speed and put seconds in the bank. Less energy, less pain and free speed—aero is everything.


Here’s to long-haul days in the saddle, where hours are marked not by a watch, but by a shadow swinging across the road. Here’s to riders like Tom Boonen who welcome cobbles and inspire us to get out there and dominate on our own epic rides. And here’s to these fatigue-slaying machines—the Roubaix, Diverge, and Secteur. Machines that help us realize there’s no such thing as a distance too far, or a road too rough. Here’s to like minds.


The dedication is intense. After months of training—brick-after-brick, endless transition drills, and getting that race nutrition dialed—one thing is clear. It doesn’t matter if you’re a World Champ like Crowie or first time triathlete, the quest for the perfect race formula is never-ending. Course-crushing tri-bikes like the Shiv and Transition are a key part of this formula, helping you transition to the run with energy left in the tank.


Even as barriers are torn down, and dirt scrubbed from our weary, spent faces, we smile. As our frozen fingers come back to life, and mud is hosed from the cranks and derailleurs of our race-crushing CruX, we laugh. Through the pain and the mud, the cold and the blood, World Champs and weekend warriors are united in this same thought—I frickin’ love ‘cross!